Challenge

Mark the launch of the Google Cloud Security (GCS)—part of Google Cloud—brand at RSAC 2024. The look and feel converged with the newly launched GCS product and services architecture.
 

Approach

Create a coordinated presence of GCS across event touchpoints between the booth and the dedicated GCS presence at the Marriott Marquis which included signage, digital assets, presentations, promotions, giveaways, and more.
 

Inclusive Marketing

GCS launched a distinctive security experience within the Google Cloud brand–reinforcing the security arm of Google Cloud.
 

Results

Launched GCS as Google security brand