Challenge

Post acquisition, Mandiant-branded assets required conversion to the Google Cloud Security brand standard.
 

Approach

A phased approach to updates for the large number of deliverables through program management, creative, and production services for conversion to the GCS style. Layout for updates of existing documents and for new assets is ongoing.
 

Inclusive Marketing

Development of multiple GCS product and services documents and assets, beyond Mandiant, including O-CISO reports and other security product organizations.
 

Results

Converted 150+ documents to Mandiant GCS and GCS, in compliance with GCS brand guidelines and timed to launch with overall GCS brand at RSAC24.