Challenge

Update and re-launch the book for 2024. Brand with Mandiant in the new Google Cloud Security style to be extended to supporting assets and campaigns.
 

Approach

By leveraging the new GCS look and feel, generate the book layout (digital & printed), supplemental PDFs, campaign, presentations, and digital assets. Create The Defender’s Advantage Cafe at mWISE for the book launch event.
 

Inclusive Marketing

Reviewed by GCS brand for styling and Mandiant brand compliance.
 

Results

Popular 150 page book, four supplemental PDF documents, campaign and digital assets. Book launch cafe at mWISE conference was a big hit.