Challenge

Create annual sales and company kick off meetings to train and energize company staff for the new year.
 

Approach

Incorporated company messaging, branding of creative and full execution for every event touchpoint including registration, websites, event signage, swag, exec comms, presentations, content development and themed evening experiences
 

Inclusive Marketing

Internal conferences are marketed internally and employees are expected to attend in person. User conferences are marketed on social media and with online ads in key publications.
 

Results

Surveys post event showed that employees and users are better prepared to move forward with new knowledge and skills.