Challenge

Field marketing and regional events continue to require up-to-date GCS brand support for digital promotions, booth/signage graphics, etc. Brand reviews for creative generated by local agencies is also needed.
 

Approach

Ensure brand-compliant implementation of messaging and layout for regional events. Provide guidelines and systems for self-service.
 

Inclusive Marketing

Check alignment with GCS messaging and visual requirements for unique booth and event scenarios that are often non-standard.
 

Results

Delivered 22+ field marketing regional event assets in 2024. Guidelines for self-service results in regional efficiencies.