Challenge

M-Trends is a signature annual security trends report that is highly regarded within the industry. The 2024 report needed to apply the new GCS brand.
 

Approach

Leverage the bold new GCS styling to lay out and produce the full report, executive edition, infographic, digital assets, presentations, and  promotional campaign.
 

Inclusive Marketing

M-Trends delivered during RSAC24—as part of the larger GCS brand launch.
 

Results

With the new brand in play the 87 page report is the single-most viewed and downloaded report for GCS this year.