Challenge

Subway was launching a new menu and asked for an out-of-the-box campaign with integrated experience.
 

Approach

A memorable Subway blimp experience with attendee participation and campaign elements were created that aligned with NFL opening day locations, positioned near competition and corporate offices.
 

Inclusive Marketing

Live and in-person experiences with news coverage, social media ads and in-store marketing.
 

Results

Subway received more news and online coverage than any other campaign in their history.